Why Is CITTA’s Talc-Free Baby Powder Going Out Of Stock?

Baby powder is as common as diapers. But is it safe?

When most people think of newborns, the first thing that springs to mind is their fresh baby aroma, which may have a hint of baby powder. For many years, baby powder has been a go-to product for new parents. Surprisingly, pediatricians have been warning about the possible risks of talc-based baby powders since 1969.

Some talc includes asbestos in its natural state. Asbestos is a highly carcinogenic material that, when absorbed into the lungs, can cause fatal lung cancer. Unfortunately, one of the biggest manufacturers of talcum-based powders recently called off their well-known baby powder after finding asbestos in it.

But what are the better alternatives to talc? How can you remove excess oil and moisture from your baby’s skin? How will you understand that your baby’s powder does not contain any talc?

Check the product label carefully, because many baby powders on the market today contain no talc at all. Instead of talc, several “talc-free” powders are manufactured with cornstarch, another naturally absorbent ingredient.

Have you ever thought of a baby powder that has natural ingredients and is safe for your baby’s skin?

Yes, this is where CITTA is disrupting the baby skincare segment with their Natural Talc-Free Soothing Baby Powder. Considering the highly detrimental consequences of talc, CITTA created “Soothing Talc-Free Baby Powder” for babies, which has the goodness of natural absorbent ingredients—Oat Kernel Flour and Corn Starch—but no talc. It soothes your baby’s skin and gives it a soft and silky feel. This especially-crafted talc-free powder for babies has all-natural ingredients that are gentle on the baby’s skin and give it a moisture-free touch. Zea Mays (Corn) Starch acts as a moisture absorbent, whereas Oat Kernel Flour imparts smooth and silky sensory effects to the baby’s skin. Oat flour contains natural antioxidants like avenathramides and vitamin E that assist skin health and prevent rashes and itchiness. Kaolin acts as an excellent absorbent and keeps the skin fresh. The powder has the silkiest texture that soothes the baby’s skin, keeping it moisture-free and soft.

People began doing comprehensive research on talc-free, natural, and safe baby powders as soon as word broke that a popular brand’s baby powder was being questioned. And this is where CITTA piques their interest. Its unique formulation and ingredients grabbed people’s attention, and today the powder is running out of stock.

“After extensive research, I realized there were no concrete reasons for more prominent brands not to use talc-free baby powder. We have a stringent set of rules when formulating our products that assure the use of natural ingredients. We believe that safety and transparency are two important factors for skin care, especially for babies. Not only is the Talc-Free Powder, but CITTA’s entire baby skincare range is crafted with extreme care and love. It has the goodness of natural ingredients and is safe for your baby’s skin. All our products are free of harsh and harmful chemicals like talc, parabens, silicones, sulfates, and mineral oils. The products are safe, mild and dermatologist approved, “says Akanksha Sharma, CEO, CITTA.

About CITTA

Curated with love and care by a young girl, Akanksha Sharma, taking inspiration from her mother, Monisha Sharma, the brand aims to provide natural ingredient products to people. After their baby care products, the brand has expanded its range of products. The brand envisions providing the best quality products that are natural and safe for all.